Mock Ad for Sony Flat Screen TV: The feature for the television was a clear, high definition picture that gave a "real life" picture. The challenge was to advertise this in a way that had never been done before. Everything from the concept, to the body copy, to the slogan had to be created. The professor was a retired Agency guy from Toronto who would only give a 10/10 if he would consider publishing it in a national magazine (with a few tweaks). He said this was unique, well designed and a 10 out of 10.
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